Privacy Statement

Privacy Statement

HowToKicks believes in protecting your information. With this in mind, we have adopted this Privacy Statement, which describes the information we may collect when you use visit our websites (each a "Site"), sign up for our newsletter, or shop in our stores (each a "Store"), and how we use, disclose and protect such information (collectively the "Services"). By using this Site or our Services, you agree to the collection, use and disclosure of your personal information as described in this Privacy Statement. If you do not, please do not use the Site or our Services.

Information Collection

Knowledge and Consent. Your consent will be obtained, as required, for the collection, use or disclosure of your personal information. Your consent may be obtained verbally at the store level, in writing on our store forms, through written registration or ballot forms, electronically through our Site or during telephone conversations.

Information You Provide to Us. We only collect certain information from you when you provide it to us, such as when you: (1) register; (2) place an order; (3) shop in our Stores; (4) complete a survey or product review; (5) participate in one of our promotions; (6) sign up for a newsletter; or (7) contact us. The information we collect from you may include your name, age, date of birth, mailing address, daytime telephone number, cell phone number, e-mail address, account user name and password, and payment information. If you use a third party login to register or otherwise link to us, we may receive certain information about you from the third party (such as a social network) based on your registration and privacy settings on that third party service.

Registration. We encourage you to register when shopping on our Site; however registration is not required. Our registration form requires users to provide contact information (such as name, age, mailing address, daytime telephone number, cell phone number, e-mail address and password). You must be 14 years of age or older to register. Registration helps us to provide you with a quick and simple checkout experience. The customer contact information you provide will be used to contact you concerning the status of an order, answer your questions and, if you have chosen to opt-in, to send you communications about upcoming sales, contests, promotions and product information, including via email, instant message, SMS text message and direct mail. You acknowledge and agree that you are responsible for maintaining the confidentiality of your registration information and password. You are responsible for all use of the Site under your registered account. If you would like, you can also fill out a customer profile. While it is not required, information obtained from the customer profile questions helps us to learn more about our customers and is used to improve your shopping experience and to provide you with more relevant content and advertising.

Information We Automatically Collect. We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Site, or interact with our emails or advertisements on our Site or other websites. A cookie is a small data file that is sent to your browser from a web server and stored on your computer’s hard drive. For example, we may automatically collect information such as your IP address, geolocation data (if activated by you), unique user ID, cell phone model, operating system, and carrier, and Internet Service Provider. We also may collect information about your use of our Services, such as the time you spend using the Site, the number of times you return, whether you click-through, open, or forward links, emails, and ads, and other Site usage data. These technologies, such as cookies, allow us to keep track of your order as you shop on our Site, recognize registered users when they visit, and to provide those customers with information and advertising that is more relevant to them.

If you register with or order from us, we may use cookies to monitor and maintain information about how you use our Site and what you buy in order to improve your shopping experience and provide you with more relevant content and advertising. Even if you do not register with or buy from us, we may still monitor and maintain certain information about your use of our Site for these same purposes.

Tracking Options. You may adjust your browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of our offerings.

Even without a cookie, you can still take advantage of most of the features of our Site, including making a purchase, but we will not be able to recognize you as a registered user unless you log in. Our system may not respond to Do Not Track requests or headers from some or all browsers. 

Combination of Information. We may also combine the information we receive from and about you, including the information you provide to us on the Site, or through the newsletter, information we automatically collect (as explained above), and information provided or collected offline when you shop in our Stores.

Information Use

We may use the information we collect from and about you for the following purposes:

  1. To provide you with a quick and simple checkout experience;
  2. To process your orders, contact you concerning the status of an order, answer any of your questions, or otherwise contact and communicate with you, including to invite you to rate and review products you recently purchased.
  3. To provide you with customized content, targeted offers, and advertising on the Site, other websites or via text message, and to contact you about upcoming HowToKicks sales, promotions, and product information;
  4. To allow you to participate in promotions;
  5. To help us learn more about our Site visitors, newsletter members, and customers and to improve their shopping experience and our business;
  6. To address problems with the Site, our business or our products and Services and to protect the security of the Site and our business;
  7. To contact you about upcoming promotions and offers on behalf of our partners; and
  8. Otherwise, as described to you at the point of collection.
Information Disclosure

For the purposes described above and throughout this Privacy Statement, we may disclose the information we collect from and about you as follows:

  1. To our service providers, if the disclosure will enable them to perform a business, professional, or technical support function for us.
  2. For payment processing and authorization, fraud protection and credit risk reduction, website evaluation and data analysis, and distributing marketing and promotional material for HowToKicks.
  3. To comply with the law, to respond to governmental inquiries or requests, to enforce our policies, or to protect our or others' rights, property, or safety.
  4. Otherwise, with your consent.

For the purposes set out in this Privacy Statement, we or one of our affiliates or an unaffiliated service provider may process and store your personal information outside of the province in which you reside and/or outside of Canada, and as such, courts in those other provinces or foreign jurisdictions may, in certain circumstances, be entitled to access your personal information.

Updating Your Information

Please note that, at all times, you are responsible for updating the personal information you provide to us. If you have registered with us or participate in a newsletter, you may update your personal information through your registered account. 

If you have registered with us on this Site or set up a newsletter account, you may close those accounts at any time for any reason by contacting our Privacy Administrator as described below. Note, however, that if you elect to close your account(s) and/or delete some or all of your personal information, we may still retain certain information from your account(s), such as transactional data, in accordance with various laws, regulations and our retention policies.

Please note that once you close your account(s) with us, you will no longer be able to make purchases on our Sites using those accounts or obtain other benefits related to such account(s).

Changes to our Privacy Statement

We may amend this Privacy Statement at any time. If we make any material changes in the way we collect, use, and/or disclose your personal information, we will notify you by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of the changes on the Site. Any material changes to this Privacy Statement will be effective upon the earlier of thirty (30) calendar days following our transmittal of an e-mail notice to you or thirty (30) calendar days following our posting of the notice of changes.

Option to Opt-Out

At all times, you have the option of "opting out" of receiving future marketing updates. To opt-out of receiving marketing e-mails, you may send us an e-mail with "unsubscribe" in the subject line to Note, however, that even if you opt out, you may continue to receive non-marketing e-mail messages from us, including, for example, order confirmations and other transactional messages.

To opt-out of receiving other HowToKicks marketing communications, contact us at

Children's Privacy

We do not sell products for purchase by children. We sell children's products for purchase by adults. We do not direct the Site to, nor do we knowingly collect any personal information from or about, children under the age of fourteen. You must be 14 years of age or older to submit personal information to us, including to register or place an order on the Site or participate in one of our online promotions. 

Questions/Contacting Us

Should you have any questions regarding this Privacy Statement or our data handling practices you may contact our Privacy Administrator by e-mail at